Clik here to view.
ASUS and CMD. Incredible Together.
It’s no secret that when executed properly, integrated marketing campaigns can be a highly effective way to reach an audience. Using different campaign touch points that work together to illustrate a...
View ArticleClik here to view.
What We’re Reading Now
From Twitter demographics to SXSW 2013 tips, here are a few of our favorite things we’re reading this week at CMD! Picks from Darcie Meihoff: “How to Make Space for Social Media” on Harvard Business...
View ArticleClik here to view.
Building the Agency of the Future
Illustration by David Lemke, CMD Guest Post by Kevin Murphy, CMD’s Director of Digital Strategy Flying cars, jet packs, ads that sense your mood, universal translators that work, virtual account...
View ArticleClik here to view.
From Funnels to Breadcrumbs: Why Shortcut to Sales Mentality Misleads Many...
I bought a pair of shoes yesterday―admittedly, not earth-shattering news. But it brought to mind the discussion many brands are having these days about “driving to end of funnel.” Maybe you’ve heard...
View ArticleClik here to view.
What We’re Reading Now
There are some excellent fodder for your next digital marketing brainstorm in this week’s headline roundup, from locating influencers on Pinterest to contemplating what it’s like to be a social media...
View ArticleClik here to view.
It’s a “Beautiful” Thing: CMD and AC Portland RAISE to Support Area Youth
Pro-bono assignments can present a challenging predicament for any agency. On one hand, the agency team is typically very excited to lend their creative expertise to develop something truly special,...
View ArticleCHANGE AGENTS
CMD CREDITS ABILITY TO STAY AHEAD OF RAPID CHANGE AS KEY TO SUCCESSS PORTLAND, Ore. – A difficult economy. A rapidly changing industry. An ever-evolving business model. For any agency, trying to...
View ArticleWhat We’re Reading Now: Content Marketing
Content marketing is top-of-mind around the office this spring. All of the posts and articles that have caught our attention recently discuss different shades of content marketing, especially ways to...
View ArticleThe Healthy Agency-Client Dynamic
A positive long-term relationship takes care, attention and ongoing checkups Just like any relationship, the best client-agency partnership is a give and take. No matter how big or small the budget,...
View ArticleClik here to view.
New Hires and Promotions in Earned Media Group
CMD EARNED MEDIA GROUP ANNOUNCES NEW HIRE AND PROMOTIONS PORTLAND, Ore. – CMD, one of the leading marketing agencies on the West Coast, is pleased to announce a new hire and three promotions in its...
View ArticleWhat We’re Reading Now: Big Data, Hashtag Trends, Converged Marketing
As marketers we’re constantly challenged to think differently. Shifting one’s perspective is definitely the theme of the week from our team’s roundup of favorite articles. From putting big data...
View ArticleHerding Cats: Corralling Content Chaos [SlideShare]
Content marketing is all the rage these days – turning marketers into publishers and storytellers via a variety of digital channels and multimedia integration. But what are the best practices when it...
View ArticleClik here to view.
Matchmaking for content creators: What agencies and brands really want
So you want to monetize your blog, or perhaps you’ve been at it for a while and want to put a finer point on your social ROI and your interactions with business partners. The good news for content...
View ArticleClik here to view.
“Real World” Advice from a CMD Intern
Guest post authored by Jewel Myers, former CMD Earned Media intern. Graduation is an exciting time. No more schoolwork, no more professors, no more exams and no more getting up early. You think the...
View ArticleClik here to view.
From BlogHer’13: Social ROI Questions Keeping Bloggers Up at Night
“BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a two-day nap, then it nourishes you for a year.” – @debontherocks Well, it’s been a few weeks since my snake meal...
View ArticleClik here to view.
Me, Myself & I: Millennials’ Impact on Marketing
Seems like Millennials are the latest marketing flavor of the month. Everyone’s talking about them and how best to reach them. And it’s no wonder why: this generation represents a huge segment of the...
View ArticleClik here to view.
Why Mad Men Are Insane: Scaling the Mad Men Model
I’ve been trying to get into Mad Men on Netflix, but the suspension of disbelief is too difficult for me to achieve because the model of the show’s business and workflow of the characters seems so...
View ArticleClik here to view.
Native Advertising: It’s More Than Advertorial
During the last week, there’s been a lively conversation on Twitter around #nativeadvertising. Much of it was sparked by a recent webcast from the Altimeter Group’s Rebecca Lieb. Detractors seem to...
View ArticleClik here to view.
Spredfast Summit 2013: There’s Something Happening Out There [Part 1]
For media megastar Arianna Huffington, the greatest value of social media is that it encourages and amplifies relationships. Described by Fortune as one of the few people who “get” the Internet, it...
View ArticleClik here to view.
New Year, New Skills: What We’re Reading Now
The New Year is an excellent time to brush up on core skills and catch up on what’s new in the world of marketing. In preparation for a busy 2014, our team is finding the steps that make up great...
View Article
